MADISON, Ga. — September 15, 2026 — Earlier this year, Lagom was recognized by the Technology Association of Georgia (TAG) among its 2026 Top 40 Innovative Companies in Georgia, placing the Georgia-based housing company among organizations recognized for advancing technology, driving economic impact, and contributing to the state's innovation ecosystem.

Announced by TAG in April, the recognition highlights companies whose innovations are making significant contributions to Georgia's technology economy. Lagom was included among the 40 companies selected for the 2026 recognition.

For Lagom, the recognition reflects a central part of the company's approach to housing: using technology to make the process of designing, building, financing, and delivering homes more connected and efficient.

Bringing Technology Into Housing

Lagom is building a vertically integrated housing platform that brings together land development, homebuilding, high-performance Structural Insulated Panels (SIPs), homeowner services, and technology.

Technology plays a critical role in connecting these components. Lagom's platform is designed to connect the homebuyer journey — from lot selection and home configuration to mortgage qualification, production scheduling, construction tracking, and closing.

The goal is to create a more coordinated housing experience while connecting customer demand with the production process.

— Skip Hulsey, Founder & CEO of Lagom

Innovation Applied to Housing

Housing is one of the largest and most complex industries in the economy, yet many parts of the traditional homebuilding process remain fragmented.

Lagom's model is designed around connecting those pieces. By bringing technology together with land development, manufacturing, construction, and homeowner services, Lagom is working toward a more integrated approach to delivering attainable housing.

"Georgia has built a strong technology and innovation ecosystem, and we believe housing is an area where that innovation can have a meaningful impact," said Hulsey. "The future of attainable housing depends not only on what we build, but on how intelligently we design, manufacture, coordinate, and deliver it."

Recognition From Georgia's Technology Community

TAG's 2026 Top 40 recognition brought together Georgia-based companies representing a range of industries and technologies. According to TAG, the companies were selected based on their track record of disruptive technologies, contributions to economic growth, and role in Georgia's technology ecosystem.

The 2026 Top 40 were subsequently showcased at the Georgia Technology Summit, where companies had the opportunity to present their innovations and connect with technology leaders, investors, entrepreneurs, and other members of Georgia's technology community.

For Lagom, the recognition represents an important validation of its strategy to bring technology and innovation into the housing industry.

Building the Future of Housing

Lagom's approach is rooted in a simple idea: housing can be built better when the systems behind it work together.

From manufacturing and construction to technology and homeowner services, the company is developing an integrated platform designed to make attainable housing more efficient, connected, and accessible.

Lagom's mission is simple: Build homes that build futures.

About Lagom

Lagom is a vertically integrated housing company focused on creating beautiful, attainable, and sustainable communities.

Inspired by the Swedish concept of "lagom," meaning "just the right amount," Lagom brings together land development, homebuilding, high-performance SIP manufacturing, homeowner services, and technology to create a more connected approach to housing.

The company's mission is to build homes that build futures.

Media Contact

Lagom
Email: via@lagomdevelopment.com
Website: www.lagomdevelopment.com

Lagom, a vertically integrated housing company focused on building attainable, sustainable communities, has been selected as an exhibitor for the U.S. Department of Housing and Urban Development's (HUD) 2026 Innovative Housing Showcase, taking place September 22–24 on the National Mall in Washington, D.C.

HUD announced Lagom among the accepted exhibitors for this year's Showcase, which brings together American builders, manufacturers, technology companies, educators, and housing innovators working to address the nation's housing challenges.

The 2026 Showcase, themed "Made in America," will spotlight American ingenuity and innovative approaches to expanding housing affordability and homeownership. According to HUD, the event will feature full-scale housing models and emerging technologies designed to expand housing supply, lower construction costs, and make homeownership more attainable for Americans.

A National Stage for a Different Approach to Housing

Lagom was founded around a straightforward idea: housing can be built better.

The company is developing a vertically integrated model that brings together land development, homebuilding, high-performance Structural Insulated Panels (SIPs), technology, and homeowner services into one connected platform.

Rather than treating each stage of the housing process as a separate operation, Lagom is working to connect the process from land and manufacturing through construction and ultimately to the homeowner.

Its approach is designed to improve coordination, reduce inefficiencies, and create a more predictable path for delivering high-quality homes to communities that need attainable housing options.

— Skip Hulsey, Founder & CEO of Lagom

From Panel to Porch

A central component of Lagom's model is its vertically integrated approach to construction.

The company is developing a "from panel to porch" platform designed to connect high-performance building systems with land development, construction, technology, and homeowner services.

Lagom's technology platform is designed to connect key stages of the buyer and construction journey — from lot selection and home configuration to mortgage qualification, production scheduling, construction tracking, and closing.

This integration is intended to create greater visibility across the process while reducing the disconnects that can occur when different parts of housing development operate independently.

Building for Attainability Without Compromising Quality

Lagom believes attainable housing should be more than simply a lower price point.

The company's vision combines attainability, performance, sustainability, and community design, with a focus on creating neighborhoods where people can build long-term futures.

Its housing strategy centers on efficient, repeatable home designs and innovative construction methods intended to make it possible to deliver quality homes more efficiently and at a scale that can help address the nation's housing supply challenges.

The company is pursuing this model across communities in the Southeast, with a focus on creating neighborhoods designed for real people and real communities.

Joining a National Conversation on Housing Innovation

The HUD Innovative Housing Showcase provides a national platform for companies and organizations working to rethink how housing is designed and delivered.

The 2026 event is expected to draw thousands of attendees, including Members of Congress, industry leaders, and community stakeholders. Visitors will be able to explore interactive exhibits and attend expert-led panel discussions focused on housing innovation.

For Lagom, participation represents an opportunity to share its vision with policymakers, housing professionals, potential partners, and members of the public while learning from other organizations developing solutions across the housing ecosystem.

The Showcase will be open to the public on the National Mall from September 22 through September 24, 2026.

A Milestone for Lagom

Lagom's selection comes as the company continues developing its vertically integrated housing platform and expanding its presence across the Southeast.

The company views its participation in the HUD Showcase as an important step in demonstrating how American manufacturing, technology, construction innovation, and community development can work together to create a more attainable path to homeownership.

— Skip Hulsey, Founder & CEO of Lagom

About Lagom

Lagom is a vertically integrated housing company creating beautiful, attainable, and sustainable neighborhoods.

Inspired by the Swedish concept of lagom, meaning "just the right amount," Lagom brings together land development, homebuilding, high-performance SIP manufacturing, homeowner services, and technology to create a more connected and efficient approach to residential development.

Build homes that build futures.

For more information, visit www.lagomdevelopment.com.

Media Contact

Lagom
Email: via@lagomdevelopment.com
Website: www.lagomdevelopment.com

###

ATLANTA, GA — September 12, 2026 — Lagom is proud to announce that Gina Bennett, Chief Technology Officer, has been named a winner at the 2026 Global Sustainability Awards, recognizing her leadership and contributions at the intersection of technology, innovation, and sustainability.

The recognition highlights Bennett's work in advancing technology solutions that support more efficient, connected, and sustainable approaches to real estate development and homebuilding.

As CTO of Lagom, Bennett leads the technology strategy behind the company's vertically integrated housing platform. Her work connects the digital systems that support the buyer journey, home configuration, mortgage qualification, production scheduling, construction tracking, and closing — helping create a more seamless path from selecting a home to moving into it.

— Gina Bennett, Chief Technology Officer at Lagom

Technology Built Around a Better Way to Build

Lagom is working to address the challenges of housing affordability, construction efficiency, and sustainability through a vertically integrated model that brings together land development, homebuilding, high-performance Structural Insulated Panels (SIPs), homeowner services, and technology.

Bennett's technology leadership plays an important role in connecting these components. Lagom's technology platform is designed to coordinate the process from lot selection and home configuration through financing, production, construction, and closing, creating greater visibility and coordination across the homebuilding lifecycle.

The goal is not technology for technology's sake, but technology that helps make the homebuilding process more predictable, efficient, and accessible.

A Recognition That Reflects Lagom's Broader Mission

The 2026 Global Sustainability Awards recognize individuals and organizations contributing to a more sustainable future. Bennett's recognition aligns closely with Lagom's broader mission to build beautiful, attainable, and sustainable neighborhoods while rethinking how homes are designed, manufactured, and delivered.

Through its "from panel to porch" approach, Lagom is developing a vertically integrated platform intended to improve efficiency throughout the construction process while delivering high-performance homes designed for the needs of real communities.

Skip Hulsey, Founder & CEO of Lagom, said:

"Gina brings a rare combination of technology leadership and operational thinking to what we're building at Lagom. She understands that the right technology can fundamentally improve how homes are planned, built, financed, and delivered. We're incredibly proud to see her recognized on a platform focused on sustainability and innovation."

About Gina Bennett

Gina Bennett is Chief Technology Officer at Lagom, where she leads the company's technology strategy and digital infrastructure. Her experience spans enterprise technology architecture, construction, real estate, and large-scale operations.

At Lagom, Bennett is helping build the technology infrastructure behind a new approach to residential development — connecting people, processes, production, and data across the homebuilding lifecycle.

About Lagom

Lagom is a vertically integrated housing company focused on creating beautiful, attainable, and sustainable neighborhoods.

Inspired by the Swedish concept of lagom — meaning "just the right amount" — the company is building a new model for attainable housing that integrates land development, construction, high-performance SIP manufacturing, homeowner services, and technology.

Lagom's mission is simple: build homes that build futures.

For more information, visit Lagom.

Media Contact

Lagom Development
Email: via@lagomdevelopment.com
Website: www.lagomdevelopment.com

ATLANTA – September 11, 2026 – Lagom Development today announced its selection as one of the Southeast's most promising tech companies to be showcased at Venture Atlanta 2026, the Southeast's premier technology innovation event and one of the nation's leading venture capital conferences. Taking place October 14–15 at the Woodruff Arts Center and Atlanta Symphony Hall, Venture Atlanta brings together the region's fastest-growing technology companies with top-tier investors, corporate innovation leaders, and potential strategic partners from across the country.

Now in its 19th year, Venture Atlanta has helped launch more than 1,000 companies, facilitating more than $8.8 billion in capital raised and $22 billion in successful exits.

Chosen through a highly competitive application process, Lagom joins a select group of emerging companies recognized for their innovation, market opportunity, leadership team, customer traction, and growth potential. This year's showcase companies span sectors including AI, enterprise software, fintech, healthcare, cybersecurity, climate technology, robotics, manufacturing, defense technology, and other emerging markets.

— Chip Royce, Chief Revenue Officer for Lagom

As in previous years, Venture Atlanta 2026 is anticipated to be a sold-out event.

"Venture Atlanta is where promising companies get discovered and where the right connections can change what comes next," said Allyson Eman, CEO of Venture Atlanta. "This year's companies represent some of the Southeast's strongest and most ambitious founders and technologies. Being selected in such a competitive field is a significant achievement, and we're excited to give these companies a platform to connect with hundreds of investors and influential leaders who can help turn visibility into capital, partnerships, and growth."

Each year, Venture Atlanta brings together hundreds of venture capital firms, corporate venture groups, private equity investors, and Fortune 500 innovation leaders seeking the next generation of high-growth technology companies. Venture Atlanta alumni include some of the Southeast's most successful technology companies, including Bark, CallRail, Car360, Flock Safety, Florence Healthcare, ParkMobile, Salesloft, Kabbage, Bitcoin Depot, PrizePicks, Stax, SingleOps, Pindrop, and Terminus.

To learn more about Lagom Development visit lagomdevelopment.com. For more information about Venture Atlanta, to register for the event, or to view the conference schedule, please visit www.ventureatlanta.org.

About Venture Atlanta

Venture Atlanta, the Southeast's technology innovation event, is where the region's most promising tech companies meet the country's top-tier investors. As the Southeast's largest investor showcase helping launch more than 1,000 companies and raise over $8.8 billion in funding to date, the event connects the region's top entrepreneurs with local and national investors and others in the technology ecosystem who can help them raise the capital they need to grow their businesses. The annual nonprofit event is a collaboration of the Atlanta CEO Council, Metro Atlanta Chamber, and the Technology Association of Georgia (TAG). For more information, visit www.ventureatlanta.org.

About Lagom Development

Working families are priced out of today's market by high interest rates and a shortage of 6.5 million homes. Lagom Development builds homes for first-time buyers, the missing middle, and essential workers, starting at $200K. We accomplish what traditional builders can't through Structural Insulated Panel (SIP) construction, reducing costs and cycle times. The result: 1200–1600 sq ft homes of high craftsmanship and superior energy efficiency. For more information visit lagomdevelopment.com. Follow us for updates on Instagram and LinkedIn.

Contact

Gina Bennett, CTO
gina@lagomdevelopment.com
770-265-4005

# # #

There is a teacher in Pensacola who makes $54,000 a year. She has good credit, a stable job, and a deep desire to own a home in the community where she teaches. She is not looking for luxury. She wants three bedrooms, a yard, and a mortgage she can actually afford. She has been looking for two years. She cannot find it.

She is not alone. Across the American South — in fast-growing metros and smaller cities alike — millions of working families find themselves caught in the same trap. They earn too much to qualify for subsidized housing but too little to afford what the market is actually building. They are the missing middle: nurses, firefighters, tradespeople, young professionals, and service workers who play an essential role in their communities but are being quietly priced out of them.

The gap they occupy did not appear overnight. It is the product of more than a decade of structural misalignment between what America needs and what the homebuilding industry has chosen to produce.

How We Got Here

After the 2008 financial crisis, the homebuilding industry collapsed and did not fully recover for years. When it did, builders made a rational economic choice: to rebuild margin by moving upmarket. Land costs had risen. Labor costs had risen. Regulatory complexity had increased. The only way to make the math work — or so the logic went — was to build bigger, charge more, and serve the top of the market.

The result is a construction pipeline that has largely abandoned the $200,000–$350,000 price range. The median price of a newly built home in the United States now exceeds $400,000. In many high-growth markets in the Southeast, a new construction home priced below $300,000 is nearly impossible to find. Entry-level inventory, already depleted, has not been meaningfully replenished. And the buyers who need that inventory — the teacher in Pensacola, the electrician in Huntsville, the young family in Chattanooga — are left competing for an aging, shrinking stock of older homes or retreating into renting indefinitely.

Why It's Hard to Solve

The missing middle is not a shortage of ambition. It is a shortage of system. Nobody built the infrastructure to serve it. Land acquisition, design, permitting, construction, financing, and sales have all been optimized — over decades — for either high-margin luxury development or large-scale subsidized affordable housing. The segment in between has fallen through the cracks of both.

Conventional builders cannot profitably serve it without sacrificing margin. Traditional affordable housing developers cannot reach it without subsidy. And the buyers who live there — solidly working class, modestly salaried, credit-worthy but not wealthy — have no institutional champion building at scale on their behalf.

What Lagom Is Doing About It

Lagom Development was built specifically to close this gap. We are not trying to shave the margins on a conventional production home. We are re-engineering the entire system from the ground up — starting with how we build.

Our homes are constructed with Structural Insulated Panels (SIPs), a high-performance building system that dramatically reduces framing time, improves energy efficiency, and lowers long-term operating costs for the homeowner. By building faster and smarter, we can deliver a higher-quality home at a price point that conventional stick-frame construction cannot match.

We also operate as a vertically integrated company. We control land acquisition, design, construction, and sales under one roof — eliminating the margin stacking and coordination inefficiencies that drive up costs in fragmented development models. And we are building the Lagom App, a proprietary platform that gives buyers real-time visibility into their home's construction progress, energy performance, and ownership journey — bringing transparency to a process that has historically been opaque and anxiety-inducing.

Our communities are designed to be walkable, connected, and energy-efficient — not because those are marketing terms, but because we believe the families who live in our homes deserve a neighborhood that works for them, not just a house that fits their budget.

The Opportunity Ahead

The missing middle is not a niche problem. It is one of the most significant structural challenges in American housing — and one of the most significant untapped opportunities in real estate development. Millions of buyers are waiting. Communities across the South are desperate for attainable inventory. And the window to build the platform that serves them — at scale, with quality, with the trust of the families who need it most — is open right now.

We are building that platform. And we are just getting started. If you believe in what we're building, we'd love to have you with us — as a neighbor, as a buyer, or as an investor.

Walk a traditional homebuilding jobsite and you will see the same scene that has defined residential construction for generations: stacks of dimensional lumber, a crew sorting and cutting piece by piece in the open air, measurements being called out, adjustments being made, and a structural shell that might take days to rise from a bare foundation. It is a craft, and there is something honest about it. But honesty does not make it efficient. Every cut made in the field is a variable. Every variable is a source of cost. And when that cost is borne by a buyer who is already stretched thin, the craft becomes a burden. At Lagom, we chose a different starting point — not because we are indifferent to tradition, but because we are committed to a result: a better home, built faster, at a price that makes ownership genuinely possible.

Structural Insulated Panels work by combining a rigid foam insulation core — typically expanded polystyrene — bonded under pressure between two structural facing boards. The result is a composite panel that is simultaneously the framing, the insulation, and the air barrier of a wall or roof assembly. What took a crew days to frame and insulate in sequence now arrives at the jobsite pre-engineered, labeled, and ready to install. Exterior walls go up in hours. The structural shell closes faster. Interior trades can start sooner. The entire construction timeline compresses in ways that are not marginal — they are transformational. At Lagom's pace, that compression compounds across every home in every community, turning a speed advantage into a capital advantage and a scheduling advantage into a delivery guarantee.

The energy performance implications are equally significant, and for homeowners they may matter even more over time. In a conventionally framed wall, insulation is placed between studs — but those studs themselves conduct heat, creating what building scientists call thermal bridging. Every stud is a pathway for energy to escape in winter and enter in summer. Over the life of a home, that invisible inefficiency adds up to thousands of dollars in unnecessary utility costs. A SIP wall eliminates thermal bridging entirely. The continuous insulation layer wraps the structure without interruption, and the tight panel-to-panel connections dramatically reduce air infiltration — the invisible enemy of comfort and efficiency in most new homes. The result is a home that is quieter, more comfortable, and less expensive to operate from the day its first occupant walks through the door.

For production builders, the argument for SIPs comes down to a word that the industry rarely uses with confidence: predictability. Traditional stick framing introduces variability at every step — lumber quality, crew productivity, weather, measurement error, rework. Each variable is small in isolation and devastating in aggregate across a production schedule of dozens or hundreds of homes. Lagom's panelized system removes those variables at the source. Because panels are manufactured in a controlled factory environment to precise tolerances, the on-site process becomes repeatable in a way that framing crews never can be. Labor requirements drop. Waste drops. Schedule overruns drop. And with each home that is delivered on time and on budget, the cost basis of the next one improves. This is how a construction method becomes a competitive moat.

Lagom did not adopt SIPs as a feature to market. We adopted them as the foundation of a system designed to make attainable homeownership possible at scale. The Lagom 5 home designs were purpose-built for panelized construction from the first line drawn — not adapted after the fact, not compromised to fit an existing mold. Every wall line, every structural detail, every panel dimension was optimized for speed of manufacture, ease of installation, and long-term performance. When a Lagom home is delivered to a buyer, they are not receiving a conventional home built a little more efficiently. They are receiving the output of a fully integrated delivery platform where manufacturing discipline, design intelligence, and construction science have been working in concert since before a single panel was cut. That is what it means to build smarter. And that is what it means to build with Lagom.

Ask someone to describe their ideal neighborhood and they will rarely reach for the language of urban planning. They will talk about being able to walk to a park with their kids on a Saturday morning, or knowing their neighbors by name, or feeling safe enough to leave the car in the driveway for a day without it mattering. These are not luxury preferences. They are the natural expectations of people who want to feel at home in the place where they live — connected to it, comfortable in it, capable of moving through it on their own terms. And yet the dominant model of residential development built across America for the last several decades systematically designed those expectations out. Walkability was treated as a premium feature reserved for urban cores and high-end master-planned communities, while the subdivisions built for working families optimized relentlessly for the car and left everything else behind. Lagom was founded in part to correct that mistake.

True walkability is not a single design element. It is the accumulated effect of dozens of decisions made at the planning stage, most of which are invisible to residents who benefit from them and equally invisible in their absence. Street widths that slow traffic and return the road to the pedestrian rather than the vehicle. Shallow setbacks that bring porches and windows close to the sidewalk, so the street feels inhabited rather than empty. Path networks that connect homes to green space, gardens, and gathering areas without threading through a parking lot or a dead end. The placement of community gardens and shared outdoor space as connective tissue rather than decorative filler, positioned to draw people out of their homes and into incidental contact with their neighbors. None of these choices are complicated in isolation. What is uncommon is the discipline to make all of them together, consistently, before the economics of a project apply pressure to abandon them.

The research on what walkable design produces is no longer in question. Communities built for pedestrian movement generate residents who are measurably healthier — more physically active, less prone to the chronic conditions that sedentary, car-dependent environments accelerate, and more socially connected in ways that have independent effects on longevity and mental health. Children in walkable neighborhoods develop independence and peer relationships that suburban layouts built around cul-de-sacs and school drop-off lines actively suppress. Older residents age in place longer. Social trust — the kind that makes a neighborhood feel safe, that makes people look out for one another — is built through the repeated low-stakes interactions that happen when people share sidewalks, front yards, and common green space over time. You cannot engineer those interactions into existence with a community events calendar. You have to build the physical conditions that make them possible.

The financial dimension of walkability is equally well established, and for buyers at Lagom's target price point it carries particular weight. Walkable neighborhoods command a consistent premium in resale markets — not because walkability signals affluence, but because the market correctly recognizes what it delivers: lower transportation costs, stronger community stability, and long-term desirability that car-dependent subdivisions struggle to maintain as they age. For a working family purchasing a home priced meaningfully below local new-construction medians, the ability to reduce dependence on a second vehicle, or to eliminate routine car trips entirely, represents thousands of dollars of annual financial relief. Walkability, properly understood, is not a design flourish added on top of affordability. It is a component of total-cost homeownership — one that most attainable housing has historically sacrificed in the name of short-term land economics.

At Lagom, community layout is not a downstream decision made after the homes are designed. It is where every project begins. Green space is sized and positioned to serve as a destination, not a buffer. Lot configurations are oriented to encourage engagement with the street rather than retreat from it. Paths are planned before utilities, because movement patterns shape everything else that follows. The communities we build are modest in their amenity footprint by design — we are not chasing resort-style features that inflate costs without improving daily life. What we are chasing is the quieter, more durable standard of a place that works for the people who live in it: where a walk after dinner is easy, where children have room to roam, and where neighbors become something more than strangers who share a zip code. That is what attainable homeownership should feel like. And that is the standard against which we measure every community we build.